Video Marketing

How video marketing helps your business?

While there are so many marketing strategies out there, deciding which ones make sense and are going to boost your sales is the problem. When deciding which marketing strategy is worth implementing for your business, video marketing comes highly suggested.


It's effectiveness is followed by series of questions.


"What is video marketing?"

"Does it work?"

"How can video marketing help my business?"


All these are common concerns that are going to be answered in this article.


What is video marketing?


Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. Simply put, video marketing is using video to promote or market your brand, product or service.


Creating a video with decent quality is actually  inexpensive and sharing it organically on your website or social media sites –YouTube, Instagram or Facebook totally free.


Types of video


There are various types of video to use for video marketing. 

  • Product description and demonstration– you describe your product and give your viewers a show of how it works
  • Testimonial videos– when someone testifies about your product, it gives your viewers the confidence to purchase.
  • Video interviews–Give your viewer a glimpse of your company’s background and personality. 
  • Tutorial videos– you can give your viewers an insight of your product. What it is used for, how it works etc.
  • Live streams– you can go on live streams, where you will talk about your product and encourage viewers to try it out.


Each video type can be used to advertise and promote your product or business.


Does video marketing work?


If done right, the answer is yes.


Videos are one of the most compelling strategies in online marketing. It is proven that something as small as a short video clip can help your business to grow online.


Questioning how effective the strategy is valid though. If you’ve never experimented video marketing, there’s a number of common concerns and speculations that you may have. One of the first of those worries is likely whether or not your video will even reach many eyes.


How do I create a video?


You want to create a captivating video that will storm the internet? Here are some guide tips on how to go about it.


It always depends on what content you are aiming to create. But here are some general tips to create an awesome video that will storm the internet:


  • Explain what is presented, what you are doing and educate your viewers
  • Add value – Find a reason for people to want to share your video (e. g. special offers)
  • Tell a story – Don’t make a boring video! - keep it short, simple and coherent
  • Publish it on several platforms – Remember to make the video mobile friendly!


How video marketing helps your business


  • · Video marketing increases your Google search ranking


Video marketing increases your Google search ranking other sense that it, extends the time spent by users or customers on your site, when users spend time on your site, it lets Google know that your site has good and quality contents. You are likely to show up about 53 times on page 1 of Google if you have a video on your Website. However, having a video is simply not enough. You must make sure to create captivating titles and tags, make sure your content is descriptive. It likewise includes backlinks with the goal that intrigued clients can without much of a stretch discover their way to your site. 


  • Video marketing reaches a wide range of customers


People mostly enjoy watching videos, in fact, 33%of online activity is spent watching them. It is not like social channels which is utilizee by one age group , video marketing enables you achieve the majority of your intended target audience. Videos provides your business with a way or means to convey data in a snappy and customised way. what more, the more inventive– creative you get with your video, the more likely your video will be shared by users. For small business hoping to switch marketing plan, video marketing is for you.


  • Videos are easy to access


Videos are easy to access. There  are a number of platforms to advertise your video  there's You tube, Facebook, Instagram, broadcast television and many others. videos can be accessed anytime, anywhere by consumers. With video, you can reach your audience anywhere in the world in a rather cost effective way.


  • Videos educate you customers on your product and the service it offers


If you are introducing a new product, you can use video to show your customers how they work in real life. Instead of writing about your product and its services, you can use video to show them how your product works in action and the benefits of using it. As indicated by an infographic, 64% of customers are likely to purchase an item online after watching a video.


  • Video tells your story


Video can help your business when you give your customers a relatable story. Making a video that tells a story of how your company became, and shares details of what you do is an excellent way introduce people to your company and it provides them with an increasingly personal ordeal. This is a great way to build your brand and demonstrate your company's way of life, what separates you from other organisations like yours.


  • Video marketing helps you engage with your mobile audience


Creating a mobile-optimised video is important. This is a time where over 90% of consumers watch videos on their phones. Engaging in video marketing not only displays to potential customers certain aspects of your business, you demonstrating to them shows that you are focused on the trends and you care about their experience when they visit your site. According to google, 52% of smartphone users are more favourable to companies whose mobile sites has an instructional video. Having a mobile-optimised can lead to customers trust and a boot of sales

Article By: Techistorm.com

Title:  How video marketing helps your business? 

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