Marketing Strategies - How to succeed in video marketing?

Now you know what video marketing is, the platform's for video marketing, then what? How to succeed in video marketing. Posting or uploading your video is one thing, getting likes, shares and customers is another. In this article, we are going to be talking about what to do in order to succeed in video marketing.

  • Create a compelling content

This is the number one rule, for success in video marketing. To make sure video hits it's target, you have to make sure your content is compelling.  There are a lot of videos out there, you should make yours stand out, give the viewers a reason to watch your video.  There are videos on the internet that are constantly repelling and annoying the audience– don't let your video be that type. Make your video one that that is attractive and compelling, do customers will like to watch, like,share and that will bring more customers. Don't make a boring video, add humour to your video. Be relaxed and have fun. That will make your video standout.

  • Make sure your video is centred around the story and not your sales.

Concentrate on the value you are providing your customers and not the sales. Appeal to your customers needs and desires. Make sure your video focuses on the origins of your brand, your culture and showcase your product. Get to the point and stick with it, don't deviate. Most people click away from a video in 10 seconds or less. Make the most out of it. Try to spark the curiosity of your audience by asking questions. Try to covey the value of your content. If done correctly, your video will help drive sales, but it should do so by offering consumers the information they want. That will clearly lead them to buy your product.

  • Don't let your video exceed 5minutes 

The longer your video, the less viewers will make it through the end. You video should be between one to five minutes. You should aim for three minutes maximum.

As a general rule, the farther into your sales funnel a viewer is, the more committed they will be to watching your whole video. That means awareness videos should be shorter than product demo videos. And how-to videos can be longer than brand history videos.

  • Tell your audience what to do after watching your video

Now they have watched your video, you've engaged them. Make the most of this by directing them to the next step. Decrease their chances of exiting after watching by including or buttons right below the video that take viewers to the next step in their research. Keep in mind that the words you use on buttons and links can make a big difference in conversion rates. Buttons that say something like “for more information click here" 

  • Optimize your content

Now you've made your video, strategize what keywords you want your video to rank high for. Derive the maximum SEO from your video before sharing it. YouTube is owned by Google and this gives authority to people who post their videos there. When you optimize your content, you gain authority in the sense that people who search on Google will equally see your video. SEO ensures your video can be found easier on search engines.

  • Share your video

Share your video on blogs, websites and social media channels. The more your video is shared, the more visibility it will receive. If your video is picked up by numerous website, search engines will view your video as powerful. Which can increase your search engine rankings.

  • Add a transcript to your YouTube video

Not many people are aware that you can add a transcript to your video on YouTube. Create a word document based off of what the subject featured in the video is saying.  Major keywords that you want to rank for should be included in the script and this mill prove more SEO for your video.

  • Obtain subscribers

You already know that YouTube is a platform for video marketing. Did you know that when someone subscribes to your YouTube channel, your most recent video will appear on the homepage of their account.

If you subscribe to other channels that are interesting and actively participate in comment discussions, you can easily build your subscriber base. The more subscribers you have, the easier it will be for you to gain publicity for a new video that has been uploaded.

  • Upload your videos to other networks

YouTube is certainly the best bet to receive optimal online exposure for your video. That being said, uploading your video to social media platforms like Facebook, Twitter, Instagram and vine will be beneficial for added exposure.  Some sites like Vimeo cost money to sign-up for but depending on your wants and needs for your video, it could be worth  it.

  • Include a call to action

You want your video to fit in naturally with the rest of the content on your web page, try  including some introductory text that leads up to a call to action “Watch the video to find out more about"

Also nclude the website URL that you’d like to promote as well as the phone number and logo. This is ideal for driving traffic from the video to the website that you’re looking to endorse.

Additionally, include a link to your website in the video description on YouTube so people can get to your site by simply clicking on this link.

Another good idea is to create an end screen for the video that has a call-to-action. This will be the last memory the viewer takes away from your video so give them a reason to visit your website.

You've got all the information you need on video marketing, what are you waiting for. If you haven't thought of it, now is the perfect time to get started.

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Title:  How to succeed in video marketing?

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