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Digital Data transformation in 2019 and Onwards

The concept of digital transformation has invited much attention during the years. It involves not only the implementation of new technologies but also the alteration of business processes and models to make the most of these technologies. In this way, companies can achieve unprecedented levels of productivity, enhance the customer experience, drive innovation, and create competitive advantage.


Every few years, there is a paradigm shift in technology patterns and digital levers. Recently it is the era of digital disruption caused by the fundamental need of organizations to digitally change to stay in the game. New technological platforms and services such as the Internet of Things (IoT), automated process automation, machine learning, and artificial intelligence are already paying off, enriching the path of digital transformation and creating the new Rockstar: DATA. Even new roles such as Data Director, Digital Director and the like, have emerged to take advantage of the power of data.


In 2019, each organizational decision around a digital transformation strategy is driven by data. Whether to optimize inventory levels, reduce supplier delivery deadlines or design the pricing and promotion strategy for a customer segment, all decisions require data to understand what can be improved to obtain a competitive advantage for the organization. As companies digitalizing, digitize and digitally transform (yes, there is a difference) at rapid speed, new business areas, and business models and the boundaries between business processes and technology blur, one element that remains a constant denominator. You guessed it, the DATA.


As organizational decision-making has evolved, data has also changed significantly. It has multiplied, exploded and become penetrating and democratized. In today's world of digital malfunction, data is the most valuable asset to a business. Companies can transform themselves through data, and data is transformed by digitization.


The average US data center is 12 years old, According to IDC. These facilities were simply not designed for today's high-density environments, with a large number of servers and other devices, and the ever-increasing requirements for space, power, and cooling. The research firm points out that many organizations need to update the design and operation of their environment before they can begin to implement new systems and technologies.


IDC FutureScape's predictions for the global digital transformation are:


  • Prediction 1: by the end of 2019, spending on DX will reach $ 1.7 billion worldwide, 42% more than in 2017
  • Prediction 2: by the end of 2019, all digitally transformed organizations will generate at least 45% of their revenues from the business models of the "future of commerce"
  • Prediction 3: by 2020, investors will see digital businesses in a different way, with specific measures based on participation in the platform, the value of the data and the participation of the client, which represent more than 75% of company valuations.
  • Prediction 4: by the end of 2019, at least 40% of the organizations will have a digital leadership team with full staff in front of a single DX executive to accelerate DX initiatives throughout the company.
  • Prediction 5: by the end of 2019, personal digital assistants and bots will execute only 1% of transactions, but will influence 10% of sales, boosting growth among organizations that have dominated the use of them.
  • Prediction 6: By 2020, in more than half of the Global 2000 firms, the growth of income from products and services based on information will be twice the growth rate of the balance of the product portfolio/services.
  • Prediction 7: by 2020, 85% of new hires of technical positions based on operations will be evaluated in search of analytical skills and artificial intelligence, which will allow the development of DX projects focused on the data without hiring new talents centered on the data.
  • Prediction 8: By 2020, 25% of Global 2000 companies will have developed digital training programs and digital cooperatives to better compete in the Talent Wars competition.
  • Prediction 9: by the end of 2019, 40% of Digital Transformation Initiatives will be supported by cognitive / AI capabilities, which will provide timely critical insights for new operational and monetization models.
  • Prediction 10: by 2020, 60% of all companies will have fully articulated a digital platform strategy for the entire organization and will be in the process of implementing that strategy.


Data is the vital element that feeds and circulates through the systems of an organization, be it processes, workflows, ERP, applications, distribution centers, data centers, whatever. It starts long before the program or process starts. High-quality data is the beginning (and the end) of a successful digital transformation. Start with data thinking. Data thinking is a holistic approach to data-driven transformations to create a culture of intelligent use and data consumption. It is a deep understanding of the role of data, consumption, the internal and external effects of the underlying logic, change of patterns and the inclusion of consciousness, openness to innovation, and acceptance to establish a culture of data-thinking.


Advance planning - Digital transformation for your business


The digital transformation is both a final result and a continuous process. You have to do the initial movement, and then you must continue to evolve or forced out. There is no quick solution for digital transformation. When you sit down with your team to talk about your company's digital future, think about the near future, but also about your company's long-term goals. To maintain relevance, you must implement digital solutions that make your business move towards the digital era and not stop or backtrack.


At every step, think about the business experience. What can you implement to optimize internal operations? What can you implement to facilitate interactions with customers? These aspects that will drive your digital transformation. For some companies, this may mean adopting an integrated payment solution so that customers can log into an online portal and pay their bills. For others, it may mean accessing social networks and publishing relevant content on a regular basis. Any movement towards the digital space is part of the digital transformation that has everything to do with DATA.


In the long term, digital experience will change. How can you make your business transform into a more digital process? Transparency, a group mission to digital relevance can be important in order to focus your business on the oldest business practices towards a more digital future and constant listening to customer behavior.


If your company is looking to enter the career of digital transformation, it is important to act at this time. Late adopters can have serious disadvantages since competition is already in the domain. If you are looking to adopt a business model that uses a digital core, contact a digital developer. Embrace the digital data to reach the forefront of change.

Article By: Techistorm.com

Title: Digital Data transformation in 2019 and onwards

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